OLIVER Agency, Content Strategist, Atlanta, GA                                                                                                           June 2022-Present

• Provide dedicated client support for 3M Health Care, driving strategic content recommendations for product content development and activation across B2B networks and eCommerce partners

• Conceptualize brand-specific content architecture, based on positioning and audience, to focus the direction, voice, and POV of the brand’s content

• Inspire continual strategic and creative improvement through the development of creative briefs and other immersive stimulus that provide actionable insights to creatives, account leadership, and client partners

• Improved team processes, helping to increase the number of monthly client deliverables by 137.5% over six months

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Razorfish, Senior Social Content Analyst, Atlanta, GA                                                                                           August 2019-June 2022

• Develop social strategy on behalf of clients, including Mercedes-Benz USA, Mercedes-Benz Vans USA and Michelin, and work closely with creative, production, account and paid social teams to ensure proper execution 

• Oversee publishing and community management across both Mercedes-Benz USA (Instagram of 5.2M followers, Facebook of 4.3M followers, Twitter of 818.9K followers and TikTok of 268.3K followers) and Mercedes-Benz Vans USA’s social media accounts 

• Act as lead day-to-day strategist and client point of contact for Mercedes-Benz Vans USA; grew their social following by 46% in the past year

• Utilize social analytics tools like Facebook Insights, Netbase, and Social Studio to generate insights and translate insights into client-facing reports

• Helped launch Brand Ambassador program for Mercedes-Benz Vans USA and continue to vet content creators for potential collaborations and productions 

 

The Southern Coterie, Digital Media Assistant, Athens, GA                                                                                August 2018-June 2019

• Brainstorm and execute creative content for Facebook and Instagram accounts of over 32.5K followers, as well as newsletters of over 5,500 subscribers

• Manage #ispytscsummitalums campaign, which showcases the quality of past attendees while also promoting the location and industry pillars of the organization. This includes tracking and logging content in Airtable; producing content in Sketch; writing accompanying copy; scheduling content in Planoly; posting content to Facebook, Instagram, and Instagram Stories; writing a monthly blog post on The Southern Coterie’s website (WordPress); and creating a monthly newsletter using MailChimp

• Live-event social media management. Wrote and posted content to three different Instagram accounts during The Southern Coterie’s four-day Southern C Summit, capturing the conference in real-time while maintaining each account’s unique voice

 

The PR Boutique, Public Relations Intern, Houston, TX                                                                                                       Summer 2018

• Drafted press releases, media alerts and blog posts

• Researched media markets specific to each client and composed media lists

• Created monthly social media calendars for a variety of clients and posted content accordingly

• Conducted industry-specific research and composed reports for clients

 

Advertising Message Strategy Class, UGA, Meraki Agency, Athens, GA                                                                 Fall Semester 2017

• Worked within a student-run agency of six to create advertising campaigns for a local restaurant undergoing rebranding, as well as Athens based women's retail boutique

• Communicated with owners to gauge understanding of their unique needs and intended brand image 

• Researched and compiled competitive evaluations and integrated marketing communication strategies

• Posted content to the boutique’s social media outlets, such as Facebook and Instagram

 

Dash Vodka, Social Media Intern, Houston, TX                                                                                                      Summers 2016-2017

• Styled and photographed products for the company’s various social media outlets

• Composed copy for posts to Instagram, Facebook and Twitter