top of page
#ISPYTSCSUMMITALUMS CAMPAIGN
As Digital Media Assistant for The Southern Coterie, one project I managed was the #ispytscsummitalums campaign. Below is my process for highlighting media features and collaborations between Summit attendees.
STEP 1: Using Slack communications and Instagram, identify each feature
STEP 2: Log instances of feature into Airtable database
STEP 3: Create content in Sketch, tracking against different corporate pillars by content, industry, and location
STEP 4: Schedule across Facebook, Instagram, and Instagram stories, customizing copy according to platform
STEP 5: Create monthly newsletter in MailChimp and blog post in WordPress to round up all features
bottom of page